{"id":28964,"date":"2023-11-16T11:10:13","date_gmt":"2023-11-16T11:10:13","guid":{"rendered":"https:\/\/museutapies.org\/?page_id=28964"},"modified":"2023-11-28T12:45:40","modified_gmt":"2023-11-28T12:45:40","slug":"institutional-image","status":"publish","type":"page","link":"https:\/\/museutapies.org\/en\/tapies-year\/institutional-image\/","title":{"rendered":"Institutional image"},"content":{"rendered":"

With the aim of fostering the country\u2019s creative talent, on 16 January 2023 the Fundaci\u00f3 Antoni T\u00e0pies participated in an action<\/a> to give institutional support to professionals in the design, visual communication and art sectors. In conjunction with the FAD, the Fundaci\u00f3 initiated an open call for the creation of a T\u00e0pies Centenary Year logo. The call was extremely well received by the sector and a total of sixty-seven proposals were submitted.<\/p>\n

The evaluation of the submissions was conducted by a jury of seven independent members: Pilar Cortada, President of the Centenary Commission; Pau Dito, Head of Publications at the Fundaci\u00f3 Antoni T\u00e0pies; Gl\u00f2ria Dom\u00e8nech, responsible for the Fundaci\u00f3 Antoni T\u00e0pies Library; N\u00faria Homs, Curator of the Fundaci\u00f3 Antoni T\u00e0pies; Pablo Juncadella, Creative Director of Mucho; Sis\u00f3n Pujol, President of ADG FAD; and Salvador Saura, designer. The jury shortlisted five from the 67 design studios that had submitted ideas for a logo that embodies the creativity of the T\u00e0pies Centenary Year.<\/p>\n

Two months after the open call was announced, the jury\u2019s final decision was made public, the winning proposal being that submitted by the Todojunto studio. The studio has taken the cross or X, a recurring symbol in T\u00e0pies\u2019 work, as a central element of the brand. Loaded with meaning, the symbol
\nholds the logo together, while lending it flexibility and adaptability.<\/p>\n

\"\"<\/p>\n

[Antoni T\u00e0pies. Cadira<\/em> (Chair, 1991). Paint on synthetic fabric. 148 \u00d7 207 cm. \u00a9 Fundaci\u00f3 Antoni T\u00e0pies, Barcelona \/ vegap. De la fotograf\u00eda: \u00a9 FotoGasull, 2023.]<\/span><\/p>\n

The logo is considered especially appropriate for its dynamic, lively and open character, for its unpredictable and daring language that captures T\u00e0pies\u2019 attitude, for its ability to generate movement and a certain volume, and for its eye-catching qualities. For its part, and within the framework of the
\nCentenary, Todojunto praises the Fundaci\u00f3 Antoni T\u00e0pies for its commitment to building new perspectives, connections, links and relationships with the artist\u2019s work. This flexible, open and mutable proposal is a space for reflection and knowledge that illustrates \u2018T\u00e0pies\u2019 no-nonsense creative outbursts\u2019.<\/p>\n

Todojunto<\/a> is a Barcelona-based communication and graphic design studio founded in 2007. Their work focuses on a cross-sectional study of the fields of communication, with projects ranging from research into printing using ancient techniques to web page and editorial design. The team consists of Ricardo Duque, Tiago Pina, Leticia Ort\u00edn and Alice Tirinzoni, and their independent projects include La Autom\u00e1tica, the mobile Fanzinoteca and Dinou.<\/p>\n

The logo generated for the Fundaci\u00f3 Antoni T\u00e0pies will coexist throughout the entire Centenary celebrations with the logo produced by the Generalitat de Catalunya, which includes a portrait of the artist made by Colita<\/a> in 1976. The portrait reflects the vital and spontaneous character of Antoni T\u00e0pies, while acknowledging the career of one of our country\u2019s most celebrated photographers.
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